UX/UI Design

Improving Digital Products for Users and Business

How do I work

Discovery

Understand for whom I’m designing to add value to the product. To do this, I conduct quantitative and qualitative research, benchmarking, and usability tests. Talking to users and watching them interact with the products provides great insights.

Define

Identify and prioritize real problems and their solutions by creating Personas, Empathy Maps, User Journeys, prioritization matrices, and the HMW method, while ensuring feasibility and maintaining constant communication with the development team.

 

Implement

Communication with the development team is essential to stay aligned and ensure a functional product with great usability. I create wireframes, produce high-fidelity prototypes, and conduct QA to ensure the design is followed accurately.

Tools

Figma

Miro

Notion

WordPress

Framer

Jira

Testimonials

“As an ex-coworker I can’t recommend enough Julia’s work. She’s very creative in a way she puts together the classic old things and make it seem new, turning the simple into something pretty and useful. We worked in a project together, as a programmer I could look at her project and see exactly how to create it from scratch with no doubt as she made it really clear to understand her ideas."

“I had the pleasure of working with Julia, and I can confidently say that she is an exceptional professional. Julia has a keen eye for design, with a unique ability to understand user needs by employing efficient methodologies that ensure high-quality results for every project. In addition to her talent, Julia excels in teamwork, clearly communicating her ideas and collaborating to achieve the best outcomes. I highly recommend Julia to any team looking for a talented and dedicated UI/UX designer"

Other Works

Flower Mind Psychologist

Flower Mind Psychologist

Web Design
Website for a psychologist starting her private practice in the Netherlands. A multilingual and mobile-friendly site, designed to reflect her professional identity and connect with clients worldwide.
MobTeam

MobTeam

UX/UI Design
Redesigned an HR time-tracking app through usability testing, data analysis, and strategic alignment with the development team and CEO. Applied Material Design 3 to streamline the delivery.
De Rolê

De Rolê

Youtube
Building a YouTube channel from scratch with strategy, creativity, and consistency. From content planning and SEO to editing and visuals — everything crafted to grow an engaged community.

Let’s create something together

2025 © - Julia Lima